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Maison de FLEUR Celebrates 7th Anniversary With New Sanrio Collection Including Pompompurin & Pochacco

Maison de FLEUR x Sanrio collab

To commemorate their 7th anniversary, Japanese fashion brand Maison de FLEUR has released a new Sanrio collection featuring well-loved Sanrio characters like My Melody, Cinnamoroll, My Sweet Piano, Pompompurin, and Pochacco. 

Maison de FLEUR celebrates their 7th anniversary

mdf sanrio collab - classic items
Image adapted from: Maison de FLEUR

Maison de FLEUR (MDF) is a Japanese brand founded by STRIPE INTERNATIONAL INC. They sell a wide range of French-style accessories such as bags, pouches, phone cases, and spectacles. Most of their items are dainty and sweet, suitable as gifts for a bosom buddy.

They have over 20 stores in Japan located in shopping centres like Takashimaya, Parco, and LUMINE.

mdf sanrio collab - double ribbon tote bag
Image credit: Maison de FLEUR

This year, MDF is celebrating their 7th anniversary with the theme “7éme Anniversaire”. Under this theme, they have released their Double Ribbon Tote Bag in 7 different colours. These bags are sold on a pre-order basis and the colours are customisable, which means you have a total of 49 possible combinations to choose from. 

But the main highlight of their anniversary celebrations is their latest collaboration with Sanrio. It will be released on 11th September 2020 in MDF stores nationwide and on the STRIPE CLUB website – the official online store for MDF products.

New Sanrio collection includes Pompompurin & Pochacco

mdf sanrio collab - all characters
Image credit: @maisondefleur_press

mdf sanrio collab - cinnamoroll
(From left to right, clockwise) Cinnamoroll ruffle handle tote bag ¥4,290 (~USD40.41), pouch ¥3,290 (~USD30.99), drawstring bag ¥3,290 (~USD30.99), and smartphone ring ¥2,590 (~USD24.40)
Image adapted from: @maisondefleur_press and @maisondefleur_press

The new Sanrio collection features a small tote bag, a pouch, a drawstring bag, and a smartphone ring decorated with 5 different Sanrio characters. Of the 5 characters, Cinnamoroll, My Melody, My Sweet Piano, and Pochacco have been included in past MDF x Sanrio collections while Pompompurin is a new addition

mdf sanrio collab - pompompurin
(From left to right, clockwise) Pompompurin ruffle handle tote bag ¥4,290 (~USD40.41), pouch ¥3,290 (~USD30.99), drawstring bag ¥3,290 (~USD30.99), and smartphone ring ¥2,590 (~USD24.40)
Image adapted from: @maisondefleur_press and @maisondefleur_press

Pochacco will be an online-exclusive design in this collection. 

mdf sanrio collab - pochacco
(From left to right, clockwise) Pochacco ruffle handle tote bag ¥4,290 (~USD40.41), pouch ¥3,290 (~USD30.99), and drawstring bag ¥3,290 (~USD30.99)
Image adapted from: @maisondefleur_press and @maisondefleur_press

Past Maison de FLEUR x Sanrio collections

MDF has collaborated with Sanrio multiple times. In fact, they have already released 2 collections – in January and July – just this year alone.

mdf sanrio collab - jan collection
Image adapted from: @maisondefleur_press

mdf sanrio collab - kuromi
Image adapted from: @maisondefleur_press

The January collection featured Sanrio characters My Melody, Cinnamoroll, and Kuromi with 5 products per character.

mdf sanrio collab - little twin stars
Image credit: @maisondefleur_press

mdf sanrio collab - pochacco
Image credit: @maisondefleur_press

The July collection included Little Twin Stars, Pochacco, My Melody, and My Sweet Piano. 

mdf sanrio collab - my melody july
Image credit: @maisondefleur_press

These past MDF x Sanrio collections were quickly sold out when they were released. They are no longer available on STRIPE CLUB’s website.

Where to get the new MDF x Sanrio collection

The MDF x Sanrio collection is only available in MDF stores in Japan and on STRIPE CLUB’s website. Since STRIPE CLUB only ships domestically within Japan, the best option is to use platforms like Airfrov or keep a lookout on Amazon Japan in case MDF releases the items there.

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Cover image adapted from: @maisondefleur_press