Hatto Coffee

The process of printing designs onto T-shirts is something you don’t get to see in everyday life. At Hatto Coffee, you can sip a cup of coffee whilst watching a 3D printer imprint designs on clothes. That’s right, this unassuming cafe doubles as an apparel factory that sells print-on-demand goods.

Newly opened cafe-cum-apparel factory

hatto coffee - establishment shot
Image credit: @hatto_coffee

Located in Jingumae, Hatto Coffee is a spacious cafe that offers indoor and outdoor seating, free Wi-Fi, and even power outlets for study or work sessions. Pet owners can also bring their cute companions to this cafe which welcomes furkids.

hatto coffee - interiorshot
Image credit: @plazacreatekoho 

Hatto Coffee enhances its other identity as an apparel factory by furnishing the cafe with a sleek and stylish interior, giving it a chic workshop/industrial vibe. The area is divided into 3 main parts: the cafe, the printing area, and a display rack with clothes for sale.  

First clothing printer in Japan

hatto coffee - atlas max
Image adapted from: @plazacreatekoho 

Behind a glass divider lies Atlas MAX, a clothing printer imported from Israel. Through 2D, 3D, and embroidered printing, Atlas MAX can produce clothes such as T-shirts and sweatshirts. 

The on-demand clothing printer allows a small lot production of 1 piece to mass production, effectively minimising chances of wastage. 

hatto coffee - printed clothes
Image credit: @hatto_coffee

Whilst Hatto Coffee’s print service is currently exclusive to corporations, they sell printed clothes, with designs refreshed daily, so you can get your hands on exclusive apparel when you drop by for your coffee break.

hattocoffee - staff
Image credit: @hatto_coffee

Catch the staff wearing their crew tee made from Atlas MAX. We love a cohesive brand.

hatto coffee - exhibition
An exhibit in collaboration with Brave EGGs.
Image credit: @hatto_coffee

Additionally, Hatto Coffee hosts occasional exhibits, collaborating with various artists and apparel makers. The exhibits feature and sell fashion articles such as dresses, hoodies, and tote bags. These items are sold on-demand – so if you want one, they’ll print one on the spot for you!

Coffee and hot dogs

hatto coffee - hotdogs
Quattro Formaggi Dog made with 4 kinds of cheese and an iced Cafe Latte.
Image credit: @hatto_coffee

Apart from coffee, the cafe specialises in hot dogs, serving sausages 2.5 times larger than that of the usual ones you get at Japan’s convenience stores. All hot dogs come with a side of french fries, and prices range from ¥858 (~USD6.66) to ¥1210 (~USD9.39)

hatto coffee - coffeeHot Cafe Latte.
Image credit: @hatto_coffee

Here’s a fun fact about Hatto Coffee’s coffee: it’s brewed with coffee ground by bicycles. Working with GOOD COFFEE FARMS, Hatto Coffee produces sustainable coffee using a bicycle-threshing machine that grinds the beans without using any water, electricity, or fuel. 

Coffee prices range from ¥528 (~USD4.10) to ¥748 (~USD5.81). Drip coffee, latte, and cafe mocha are some of the beverages available, and come in hot/iced and regular/large options. 

hatto coffee - dessert
Image credit: @aoxjun

Don’t worry if you don’t want to drink coffee. Despite the store’s name, Hatto Coffee offers alternative drinks such as tea, smoothies, and even alcoholic drinks – from Earl Grey Tea (¥748, ~USD5.81) to a Highball (¥770, ~USD5.98). Check out their front counter’s display case for desserts too! 

Getting to Hatto Coffee

hatto coffee - logo
Image credit: @hatto_coffee

Hatto Coffee is a 10-minute walk from Harajuku Station on the JR Yamanote Line or an 8-minute walk from Meiji Jingumae Station on the Tokyo Metro Chiyoda and Fukutoshin Lines

Address: 2-18-19 Jinguumae, Shibuya-ku, 150-0001 Tokyo
Opening hours: 9am-7.30pm, Daily
Contact: 3-6910-5757 | Hatto Coffee Website 

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Cover image adapted from: @hatto_coffee , @plazacreatekoho , @SNifrwmammsOW 

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