To commemorate their 7th anniversary, Japanese fashion brand Maison de FLEUR has released a new Sanrio collection featuring well-loved Sanrio characters like My Melody, Cinnamoroll, My Sweet Piano, Pompompurin, and Pochacco.
Image adapted from: Maison de FLEUR
Maison de FLEUR (MDF) is a Japanese brand founded by STRIPE INTERNATIONAL INC. They sell a wide range of French-style accessories such as bags, pouches, phone cases, and spectacles. Most of their items are dainty and sweet, suitable as gifts for a bosom buddy.
They have over 20 stores in Japan located in shopping centres like Takashimaya, Parco, and LUMINE.
Image credit: Maison de FLEUR
This year, MDF is celebrating their 7th anniversary with the theme “7éme Anniversaire”. Under this theme, they have released their Double Ribbon Tote Bag in 7 different colours. These bags are sold on a pre-order basis and the colours are customisable, which means you have a total of 49 possible combinations to choose from.
But the main highlight of their anniversary celebrations is their latest collaboration with Sanrio. It will be released on 11th September 2020 in MDF stores nationwide and on the STRIPE CLUB website – the official online store for MDF products.
Image credit: @maisondefleur_press
(From left to right, clockwise) Cinnamoroll ruffle handle tote bag ¥4,290 (~USD40.41), pouch ¥3,290 (~USD30.99), drawstring bag ¥3,290 (~USD30.99), and smartphone ring ¥2,590 (~USD24.40)
Image adapted from: @maisondefleur_press and @maisondefleur_press
The new Sanrio collection features a small tote bag, a pouch, a drawstring bag, and a smartphone ring decorated with 5 different Sanrio characters. Of the 5 characters, Cinnamoroll, My Melody, My Sweet Piano, and Pochacco have been included in past MDF x Sanrio collections while Pompompurin is a new addition.
(From left to right, clockwise) Pompompurin ruffle handle tote bag ¥4,290 (~USD40.41), pouch ¥3,290 (~USD30.99), drawstring bag ¥3,290 (~USD30.99), and smartphone ring ¥2,590 (~USD24.40)
Image adapted from: @maisondefleur_press and @maisondefleur_press
Pochacco will be an online-exclusive design in this collection.
(From left to right, clockwise) Pochacco ruffle handle tote bag ¥4,290 (~USD40.41), pouch ¥3,290 (~USD30.99), and drawstring bag ¥3,290 (~USD30.99)
Image adapted from: @maisondefleur_press and @maisondefleur_press
MDF has collaborated with Sanrio multiple times. In fact, they have already released 2 collections – in January and July – just this year alone.
Image adapted from: @maisondefleur_press
Image adapted from: @maisondefleur_press
The January collection featured Sanrio characters My Melody, Cinnamoroll, and Kuromi with 5 products per character.
Image credit: @maisondefleur_press
Image credit: @maisondefleur_press
The July collection included Little Twin Stars, Pochacco, My Melody, and My Sweet Piano.
Image credit: @maisondefleur_press
These past MDF x Sanrio collections were quickly sold out when they were released. They are no longer available on STRIPE CLUB’s website.
The MDF x Sanrio collection is only available in MDF stores in Japan and on STRIPE CLUB’s website. Since STRIPE CLUB only ships domestically within Japan, the best option is to use platforms like Airfrov or keep a lookout on Amazon Japan in case MDF releases the items there.
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Cover image adapted from: @maisondefleur_press
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