Japan has a knack for creating effective campaigns using creative channels. And since Animal Crossing: New Horizons took the internet by storm earlier this year, it seems only fitting to jump on the hype train. The Tokyo Fire Department has dived into the world of Animal Crossing to spread awareness on disaster prevention.
Avatar of their official mascot, Atsuo, pushing his wardrobe to the corner of the room
Image adapted from: @Tokyo_Fire_D
Due to COVID-19, annual disaster prevention training sessions were cancelled.
In order to disseminate information on earthquake preparedness, the Tokyo Fire Department tweeted a video of their official mascot, Atsuo, demonstrating safety measures in Animal Crossing.
A job well done after moving away potential safety hazards
Image adapted from: @Tokyo_Fire_D
According to the tweet, 30–50% of injuries sustained during earthquakes are caused by furniture that have fallen or toppled over. In the video, Atsuo does his part to keep himself safe as he pushes bulky furniture up against walls.
Image adapted from: @Tokyo_Fire_D
Responses from netizens have been overwhelmingly positive. Users like Kame442 have found the video “extremely easy to understand”, while netizen Yoritop agreed and noted that “it’s easy enough for even kids to understand”.
Image adapted from: @Tokyo_Fire_D
Other users like Youma_mibu praised the Tokyo Fire Department for their innovation, exclaiming that “I’m so mind blown by their flexible use of the game”.
Image adapted from: @Tokyo_Fire_D
User LGM_manaka119 commented that the use of Animal Crossing to spread awareness is commendable, even suggesting that they make videos about fire safety in the future.
Image credit: @Tokyo_Fire_D
Since the success of their first video, the department has posted more useful tips on how to prevent heat exhaustion amidst Japan’s unbearably hot summer. Noting that up to 40% of heatstroke cases occur at home, they recommend that people stay hydrated, ensure air ventilation in enclosed spaces, and use a fan or air conditioning.
Besides safety tips, the department has also used the game to design their own virtual uniforms. They’ve even provided the creator’s code so that netizens can try these designs on for themselves.
Image credit: @Tokyo_Fire_D
Other safety tips include reminding parents to move furniture away from edges of balconies and the dangers of letting children play near open windows.
Animal Crossing has provided a timely escape into virtual reality for Japan and the rest of the world on lockdown. Bridging popular gaming and public safety, it is no wonder that the Tokyo Fire Department’s unorthodox use of Animal Crossing has been well received by the public.
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Cover image adapted from: @Tokyo_Fire_D
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